Author Archives: Juerg

Growing up in Switzerland, Juerg spent almost every spare minute on his bike, even on his commute he was using the bicycle. To live his bicycle passion, in 2011 Juerg moved with his family to Vancouver BC, Canada to start the Canadian distribution of the renowned Swiss e-bike brand Stromer. Within just two years, Juerg achieved with his marketing skills that the Stromer brand was perceived in Canada and customers started asking for Stromer as an embodiment of an e-bike. Beside his work he spends a lot of time outdoors mountain biking, hiking, camping or is enjoying his family.